Her aim? To provoke!
Francesca likes to define herself as an EnvironmentARTist, or eco-artivist. Torn between optimism and surrender, she is haunted by the idea of mankind’s imminent self-destruction. Yet, she believes in a future for humanity of resourceful innovation through re-thinking, re-purposing and reducing. It is this hope that is made visible through her work, which is composed almost entirely of rubbish and ‘found’ material. Her art invites us to reconsider the everyday, where we place value and how small changes could make big impacts.
She thoroughly enjoys working within both the ethical and the material limitations which this choice entails. Reminding us of our indissoluble interdependence with the ecosystem, she protests against the disposable lifestyle we lead and reiterates the urgency for a swift move to an all-encompassing circular economy.
Whilst keeping her carbon footprint to the bare minimum, it also allows her to provide a different perspective on what society generally sees as rubbish: in Francesca's world, rubbish acquires new uses, value and meanings, and becomes the undisputed protagonist of her artworks, as fun and beautiful a Cinderella as she can master it to be. And this is what sets her practice apart: using rubbish as a true substitute of prime material, rather than as a mere demonstration of its abundance and abuse, and her capacity to transform it into unrecognizable tiles for her artworks, effectively adopting a cradle to cradle approach.
She also has a true passion for mosaic, as it allows the use of a broad range of materials: she strives to show the beauty and significance of each material used, in each tiny piece, eagerly crisscrossing the boundary between mosaic and mixed media. She is on a mission to show the incredible - yet still lesser known and appreciated - potential of modern mosaic, as a fine art in its own right.
Francesca has recently resumed her fondness for photography, which she decided to abandon before the digital era, due to the pollution involved in development techniques. She is currently working on layered artwork, where she uses photography to create multi-layered messages which develop around her 3D artworks.
To Francesca, art has the same importance as philosophy: its ultimate purpose is to provoke critical thinking in the viewer. She mostly focuses on environmental and social issues. She sees art as a way to reach, address and provoke original and innovative thoughts on common issues, rather than focused on what she believes has become an almost standardised, often excessive individualism. And she hopes to inspire realchange, however small, one small piece of rubbish at a time.
She has participated in over 60 art exhibitions internationally in the last 2 years alone. She has received over 30 awards and appeared on a dozen publications. In May 2018 she launched the Payment in Kind(ness) initiative, whereby she accepts eco-friendly gestures (LiThs = “Little Things”) as payment in kind toward her artwork.
Ironically, her Little Things exhibition was censored within the first week of opening, as it was found to be “too controversial” by some of the estate residents.
She recently launched her "Art for Trash" initiative, as part of what she named the "ArtWORKivism" movement. The aim is to bring eco-artivism inside business offices, and to stimulate ENVIRONMENTAL AWARENESS and RESPONSIBILITY in the professional sphere, spreading the belief that they are pervasive and necessary in all aspects of our lives. It involves the employees collecting a selection of their office daily rubbish, which she then uses to make an artwork for their office. The pilot project was run with Bluefield Partners, a thriving business with strong ethical and environmental values, which enthusiastically embraced the initiative in their London City office.
Francesca is happily available for pro bono collaborations with environmental organisations. Making the world a better place through art, in all possible ways, is her biggest hope.